INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

How do we define "good value"? This interactive video focuses on the concept of adding value to a business and its products. The term "added value" refers to the difference between the cost of the inputs involved in making a product and its final selling price. There are several ways in which a business can add value to its offerings, such as delivering excellent service, offering convenience, highlighting features and benefits, and building a strong brand image.

To illustrate these concepts, the video uses RJ Custom Motors as an example. RJ Custom Motors is a business that specializes in restoring and rebuilding vehicles and has gained a reputation for being trustworthy and reliable. RJ Custom Motors provides excellent customer service, offers the convenience of picking up and dropping off vehicles at the customer's home, and provides customers with unique features and benefits.

By exploring each of these methods in detail, the video demonstrates how a business can differentiate itself from its competitors by adding value and building a competitive advantage.
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
BLIZZARD ENTERTAINMENT

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  • The interactive case study explores Blizzard Entertainment, a successful American video game developer and publisher best known for titles such as World of Warcraft and Overwatch. With an estimated lifetime revenue of over $11 billion, World of Warcraft is one of the highest-grossing video game franchises of all time. In 2018, Blizzard changed its payment model to a subscription-based one, which resulted in approximately 5 million active players globally and made it the 7th most played online game of all time.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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