INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Have you ever thought about the importance of setting aims and objectives in business? In this interactive video, we explore the reasons why it's essential for businesses, both new and established, to have clear goals in mind. A business's aims represent the overall targets that it hopes to achieve in a specific time frame, while objectives are the specific tasks and milestones that must be accomplished to reach those goals. 

We learn the story of Luke Stevens, the owner of the Ship & Anchor tattoo studio in York, who has yet to establish any clear aims or objectives for his business. As a result, Luke believes that his business is struggling, and he is unsure how to turn things around. The video introduces different financial objectives, such as increasing sales and maximizing profits, and shows how they can be applied to Luke's business to help him establish clear aims and objectives.

By the end of this video, you'll understand why setting aims and objectives is so important for businesses, and you'll have some practical tips for developing your own goals. If you are an aspiring entrepreneur, this video will help you create a clear vision for your future business and set the foundation for success.
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
COCA COLA

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  • The interactive case study explores the success of Coca Cola, one of the world's most recognisable beverage companies. With a focus on ethical business practices, Coca Cola's aims are to refresh the world, inspire happiness, and create value. The company has acquired several other brands, including Costa Coffee and Smartwater and has achieved a sales revenue of over $37 billion in 2019. Today, Coca Cola is worth billions of pounds and remains the dominant player in the UK drinks market.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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