Do you want to understand how market growth and market share can impact a business? In this interactive video, we'll delve into these important concepts and examine how they work. We'll start by defining market growth, which is the rate at which a market's size is increasing. Using the example of the fidget spinner, we'll see how rapidly markets can change, catching even the savviest entrepreneurs off guard.

Next, we'll introduce you to Bruce Ming, the owner of Blue Dragon Judo Studio in Ipswich, and explore how he can measure the growth of the martial arts market in the UK. We'll look at how market growth is expressed as an annual percentage rate and how it can be used to compare a business's growth to the market growth rate.

By the end of the video, you'll have a solid understanding of market growth and market share, and how they can impact businesses. You'll also be able to perform these calculations yourself and make informed business decisions based on the data you collect. Get ready to take your business knowledge to the next level!