CASE STUDY ANALYSIS
MORRISONS

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success of Morrisons, the UK's fourth-largest supermarket chain. From its small beginnings in 1899, Morrisons has grown to almost 500 stores and an online home delivery service with 11 million customers visiting every week. Morrisons operates a decentralised organisational structure where decision-making is spread across several people and locations, allowing local managers to make on-the-spot decisions to handle customer problems or complaints.

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