CASE STUDY ANALYSIS
BT

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores how BT, a global communications services company, launched its #Consumerlive2018 consumer expo aimed at employees to help them understand and get excited about the new business strategy. The event reached 20,000 colleagues, with 6,500 attending in person, and the rest through the cascade effect where people shared it with others.

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