CASE STUDY ANALYSIS
SONY

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Sony, a multinational corporation with a range of businesses that work across several industries. Sony Interactive Entertainment, their successful gaming division, is best known for its Playstation console. The release of the Playstation 5 was priced below manufacturing costs, initially leading to a loss on each console sold. However, Sony has now announced that PS5 sales have become profitable as of August 2021. This loss-leading strategy for gaming consoles is not new, as the PS4 also initially sold at a loss.

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