CASE STUDY ANALYSIS
WATERSTONES

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the evolution of Waterstones, a British book retailer founded in 1982, and its focus on delivering higher gross margins through in-house coffee shops, stationery, and gifts. Under managing director James Daunt, Waterstones has reduced fixed costs, such as rent, staff, and marketing, resulting in increased operating profit margins and overall profit before tax

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