Did you know that choosing the right location can make or break a business? In this interactive video, we'll explore the critical role of location in the success of a business and how it can impact various aspects, including sales, costs, and brand image.

Using the example of Chip O'Hara and his lumber yard, Top Notch Timber, in Scotland, we'll examine the thought process that goes into selecting the perfect location for a business. With three possible woodland sites to choose from, Chip had to carefully weigh the pros and cons of each location to ensure the success of his venture.

We'll also explore how different types of businesses, from retail stores to online banks, make location decisions based on their unique needs. By the end of the video, you'll have a clear understanding of how location can play a crucial role in the success or failure of a business, and how careful consideration of this factor can lead to long-term prosperity.