INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you curious to learn about the difference between invention and innovation, two terms that are often confused with each other? In this video, we'll look at two examples of an inventor and an innovator and their varying levels of success. The first example is E.A Johnson, who invented the first finger-controlled touchscreen in 1965, which was initially only used by air traffic control until the 1990s. The second example is Steve Jobs, who took Johnson's invention and used it to create groundbreaking products such as the iPod, iPhone, iPad, and Macbook.

Inventions are entirely new creations that never existed before, while innovations build upon existing products or ideas, often incorporating new technologies or ideas to improve upon what came before. The video highlights the importance of invention, showing that without it, there can be no innovation. While innovators like Steve Jobs are well-known, inventions are just as critical to the final product.

By the end of this video, you'll have a clear understanding of the differences between invention and innovation, and why both are important to the evolution of products and services. Get ready to expand your knowledge and gain a deeper appreciation for these essential concepts.
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • REAL BUSINESS CASE STUDY ANALYSIS
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
`TRUNKI

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  • The interactive case study explores the success story of Rob Law, the founder of Trunki, the world's first ride-along suitcase for kids. In 1997, Rob won a university competition based on luggage design and went on to launch Trunki in 2009 with over 21 characters and designs. The brand became a hit with parents and kids and has since expanded to 97 countries worldwide, with sales hitting a record £9.5million in 2019.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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