Are you thinking of starting a future business or expanding your existing one? Have you ever heard of market mapping? This powerful tool can help you identify gaps in the market and stand out from the competition. In this interactive video, we will show you how to use market mapping to your advantage.

We will be using Reuben Walman and his wife's plan to open a dog boarding kennel as an example. Through market mapping, Reuben is able to plot local boarding kennels on a graph and compare them based on the quality of facilities they offer and the price they charge. This gives him a visual representation of the market and helps him identify gaps where his business can thrive.

By the end of the video, you'll have a better understanding of market mapping and how it can be used to help businesses identify opportunities and gaps in the market. Get ready to learn about this powerful tool and how it can help you grow your future business!