Are you ready to learn how to reach the right customers with your product or service? In this interactive video, we'll explore the concept of market segmentation and how it can help businesses identify and target specific groups of customers. We'll use the example of Outcry T-Shirts, an online retailer that has successfully segmented its market to appeal to a wide range of customers.

We will explore how businesses segment their market to effectively reach their target audiences. You will learn about the different groups that businesses can divide their customers into based on demographics, behaviour, and many other factors.. Understanding these segments can help businesses tailor their marketing efforts to better meet the needs of their customers.

By the end of the video, you'll have a solid understanding of market segmentation and its benefits for businesses. Get ready to discover how to effectively reach your target audience and increase your chances of success!