INTERACTIVE VIDEO
OVERVIEW
Are you interested in learning about one of the oldest and most essential aspects of business? We're talking about advertising! From its early beginnings in Ancient Egypt to the present day, advertising has played a crucial role in informing and persuading potential customers to make a purchase. In this interactive video, we'll take you on a journey through time to discover how advertising has developed and evolved over the centuries.
We'll begin by introducing you to Hapu, an Ancient Egyptian rug shop owner who accidentally created the world's first-ever printed advert. His accidental advertising campaign was so successful that it boosted his business significantly. From there, we'll explore some of the pivotal moments in the history of advertising, such as the first poster advertisement, the development of persuasive language, and the appeal to customer emotions.
By the end of the video, you'll have a better understanding of the history of advertising and how it has changed over time. So, get ready to travel back in time and discover the fascinating evolution of advertising!