INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you interested in learning about how the four elements of the marketing mix come together to create a successful marketing strategy? In this interactive video, we'll dive into the world of fashion retail and explore how two brands - Froche and Express Fashions - use the marketing mix to their advantage.

We will meet Arabella Huntington-Smythe, Marketing Director for Froche, and Nicola Silver, Marketing Director for Express Fashions, and discover how they use the marketing mix to target their respective audiences. From high-end luxury fashion to fast fashion at low prices, we'll explore how each brand's approach to the marketing mix influences their overall brand image and USP.

By the end of the video, you'll have a better understanding of the importance of each element of the marketing mix and how they can impact consumer behaviour and brand perception.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
EE MOBILE

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  • The interactive case study explores EE, the UK's largest and fastest mobile network. It was formed by a merger between Orange and T-Mobile in 2010, with the brand being rebranded as EE in 2012. EE offers a range of contract, sim-only and PAYG deals and has more than 553 retail stores across the UK. They were the first network to offer 4G in the UK and have remained ahead of the competition since. EE is also known for its adverts featuring Kevin Bacon, promoting their network speed. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

JOIN YOUR SCHOOL NOW!

If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

Interactive Videos

Quiz Questions

 Case Studies

Interactive Activites
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