Are you interested in learning about the digital distribution revolution? In this interactive video, we explore digital distribution as part of the Place element of the 4Ps of the Marketing Mix. We delve into the process of products or services being distributed digitally and analyse the advantages and disadvantages of this type of distribution. We use WestFlix, a new TV streaming service, as an example to show how digital distribution can be used to offer customers 24/7 access, access to a wider market and lower distribution costs.

We take a look at multi-channel or omnichannel distribution, which refers to the use of various distribution channels to reach customers. We also define "intangible" as a term used to describe a product that can't be touched, which is the case for products and services distributed digitally.

By the end of this video, you'll understand the advantages and disadvantages of digital distribution, and how it can be used to reach wider markets and reduce distribution costs. Join me on this exploration of the digital distribution revolution and explore the different ways businesses are adapting to this new form of distribution.