INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you curious about the power of advertising and how it can help businesses thrive? In this interactive video, we'll take a deep dive into the world of advertising and explore its various methods. Advertising plays a crucial role in reaching the target audience and persuading them to buy products or services. We'll introduce Jayden, who faces the daunting challenge of keeping Danbury Wildlife Park open during the COVID-19 pandemic.

Throughout the video, we'll explore different advertising methods such as print, television, and radio ads, and discuss the advantages and disadvantages of each approach. You'll develop a better understanding of how advertising can help businesses like Danbury Wildlife Park succeed and thrive in the ever-changing business landscape.

Get ready to discover the potential benefits of advertising for you and your future business!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
EVIAN

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  • The interactive case study explores Evian, a luxury bottled water brand owned by Danone. In 2009, Evian released the 'Roller Babies' advert, featuring babies dancing on roller skates, which became a viral sensation and received the Guinness World Record for the most viral video ad of all time. The brand later moved away from the iconic babies campaign to target millennials and continues to be successful globally.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

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