Are you interested in learning about how to build a brand that stands out in a competitive marketplace? In this interactive video, we explore the importance of branding as part of the Promotion element of the Marketing Mix. Through the story of Tilly McAllister, a fashion YouTuber who launched her own clothing brand, we see how a strong brand can differentiate a business from its competitors and create a connection with customers.

We'll delve into the key elements of branding, including the name, logo, messaging, and visual identity, and show you how they all work together to create a unique brand. You'll see how Tilly's personal touch is infused throughout her branding strategy, and how she plans to use influencers to expand her brand's reach.

By the end of the video, you'll have a clear understanding of how branding can benefit businesses and how to develop a branding strategy that aligns with your company's core values and target audience. Get ready to discover the power of branding and take your future business to the next level!