INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you want to learn how virtual advertising is changing the game in the world of marketing? In this interactive video, we'll delve into the world of virtual advertising, exploring how businesses can leverage digital channels to reach their target audience. With the rise of e-commerce and the internet, virtual advertising has become increasingly popular.

We focus on Ticket Rockers, an online music concert ticket provider. We'll meet Gemma Sparx, their Head of Virtual Advertising, and learn about the various virtual marketing strategies she uses, such as content marketing, SEO, PPC advertising, email marketing, influencer marketing, and affiliate marketing. We'll see how Gemma leverages these techniques to drive traffic to the Ticket Rockers website and attract the attention of their target customers.

By the end of the video, you'll have a comprehensive understanding of virtual advertising and its role in modern marketing. Get ready to discover how virtual advertising can help businesses achieve their marketing goals and connect with customers in new and exciting ways.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
LUSH COSMETICS

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  • The interactive case study explores LUSH Fresh Handmade Cosmetics, a campaigning company that produces fresh handmade cosmetics with an ethical ethos. LUSH supports various causes and groups and is passionate about developing preservative-free cosmetics. Their use of social media platforms, particularly Instagram, with the hashtag #LushLife, has helped to promote their eco-friendly ethos and boost their community. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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