Are you excited to explore the techniques that marketers use to analyse the performance of their products? The Boston Matrix is a powerful tool, created by Bruce Henderson of the Boston Consulting Group, which has been helping businesses analyze their product portfolios since 1968. By examining market growth and market share, the Boston Matrix can help businesses categorize their products and make informed decisions about where to invest their resources.

In this interactive video, we'll dive into the Boston Matrix and explore the four categories it uses to classify products: Stars, Cash Cows, Question Marks, and Dogs. To bring the concepts to life, we'll analyse Google's product portfolio and show you how the Boston Matrix can be used to make real-world decisions.

By the end of the video, you'll have a solid understanding of how the Boston Matrix works and how it can be applied to make informed decisions about a business's product portfolio. So sit back, relax, and get ready to discover the power of the Boston Matrix.