INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Ever wondered how businesses compete in a crowded marketplace? Today, we're diving into the world of competitive pricing, a common strategy used by businesses with many competitors. This approach involves setting prices based on what other businesses in the same market are charging. In this interactive video, we'll explore how businesses can use this approach to gain a competitive advantage and attract customers.

We'll examine the importance of monitoring competitors' prices and understanding customer behaviour. Simply charging the same as competitors won't always be the best choice. To stand out in a crowded marketplace, businesses need to differentiate themselves by offering unique products or services or providing extra value to customers.

By the end of the video, you'll have a solid understanding of how businesses use competitive pricing to thrive in a competitive marketplace. Get ready to gain valuable insights into the world of competitive pricing!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
DISNEY+

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  • The interactive case study explores the success of Disney+, a subscription video-on-demand streaming service offering over 7000 television episodes and 500 films. Despite being a new player in the market, Disney+ has managed to compete with rival services such as Netflix and Amazon Prime by offering a lower price point of £7.99 per month or a one-off annual payment of £79.90. The service achieved 5 million app downloads on its launch day in the UK and continues to grow in popularity.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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