INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you intrigued by the ways businesses use pricing strategies to create excitement and demand for new products? In this interactive video, we'll discuss the penetration pricing strategy and its pros and cons. Penetration pricing is a popular pricing strategy for new businesses that involves setting initial prices low and then gradually increasing them over time.

Using Dynasty Media as an example, a new company entering the UK broadband market, we'll see how they plan to offer a low starting price of £9.99 to attract customers and gain market share. However, we'll also explore the potential downsides of this strategy, such as the risk of losing customer loyalty when prices increase after the initial period.

By the end of this video, you'll have a comprehensive understanding of penetration pricing and its advantages and disadvantages. Get ready to learn about a powerful tool that can help you succeed in the competitive market!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
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  • The interactive case study looks at the history and success story of Twinings, a British tea company founded by Thomas Twining in the 18th century. The company started as a small coffee house in London, but due to Twining's knowledge of tea and competitive advantage, it soon became a successful tea business, expanding globally and supplying tea to monarchs. Today, Twinings is a well-known brand of tea sold worldwide and continues to innovate with various tea varieties, including herbal and fruit-based infusions.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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