INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you want to know how businesses gather information from their customers to improve their services? In this interactive video, we'll be exploring the advantages and disadvantages of using interviews as a method of primary research for businesses.


We’ll meet Adam Scoon, the lead interviewer for Boiler Care LTD, a Newcastle-based company that offers plumbing services and is committed to providing a high level of customer care. Adam has been tasked with conducting interviews with customers to gain insights into how the company can improve its services. However, he is faced with a choice between conducting face-to-face interviews or telephone interviews.

By the end of this video, you will have a deeper understanding of the advantages and disadvantages of interviews as a primary research method, and you will be better equipped to choose the best method for your business. So, get ready to discover interviews as a method of primary research!
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
LEGO

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  • The interactive case study explores how Lego conducted over 4 years' worth of research interviewing young girls and their mothers to innovate and expand their product line to be more enticing to girls. This interview-based research resulted in the release of the ‘Friends’ line of Lego, which exceeded expectations by selling more than double its sales forecast in its first year and increasing its market share within the girls’ toy sector.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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