Do you know how businesses test their new products before launching them in the market? In this interactive video, we'll explore the use of product trials as a primary market research tool. Our case study will focus on a new cosmetics company called Floresence and their attempt to launch a new shampoo. Lead chemist Kane Jones has developed a unique formula, but before it hits the shelves, they need to understand the target market's response to it.

We'll discuss the advantages of using product trials for primary market research, including receiving feedback from real customers, reducing risks, and generating interest in the product. However, we'll also highlight the disadvantages, such as the high cost and time involved and the potential for product trials not to be representative of the whole market. 

By the end of this video, you'll have a comprehensive understanding of product trials and their role in primary market research. Join us as we delve into the fascinating world of new product testing and learn how companies like Floresence use it to make informed business decisions.