INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you want to know how to conduct effective primary market research? In this interactive video, we'll explore the use of questionnaires in gathering information directly from potential customers in your target market. Vibes FM, a popular commercial radio station, is experiencing a decline in daily listenership and Jill and her team have decided to use questionnaires to understand why.

Questionnaires are a simple and scalable method of gathering information from your customers, using a combination of close-ended and open-ended questions. Respondent anonymity ensures that customers feel comfortable giving honest feedback, and results can be quickly and easily collected without time constraints.

By the end of this video, you'll have a solid understanding of how to use questionnaires in primary market research and how they can be an effective tool in understanding your customers' needs and preferences. Get ready to start conducting market research like a pro!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
STARBUCKS

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  • The interactive case study looks at the history and success story of Twinings, a British tea company founded by Thomas Twining in the 18th century. The company started as a small coffee house in London, but due to Twining's knowledge of tea and competitive advantage, it soon became a successful tea business, expanding globally and supplying tea to monarchs. Today, Twinings is a well-known brand of tea sold worldwide and continues to innovate with various tea varieties, including herbal and fruit-based infusions.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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