INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Have you ever wondered how businesses conduct research before launching a new product or service? In this interactive video, we'll explore the world of secondary market research and how it can help businesses make informed decisions. We'll follow Rebecca Barnes, a start-up business owner, as she considers investing in a new product and wants to conduct market research to ensure its success.


Rebecca will guide us through the process of finding and analysing existing data, including online sources, government data, and print media. We'll discuss the benefits and limitations of secondary research, and how it can be used in conjunction with other research methods to create a comprehensive understanding of the market.

By the end of the video, you'll have a clear understanding of what secondary market research is, how it can be used, and its role in the decision-making process for businesses. Join me on this exciting journey into the world of market research, and discover how businesses use data to make informed choices.
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
GUEST READY

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  • The interactive case study explores GuestReady, a property management company founded in 2016 that helps hosts manage their properties for Airbnb and other similar companies. By taking care of tasks such as customer relationship management and check-in facilities, GuestReady aims to save hosts time and reduce the stress associated with short-term property rentals. With a rise in popularity of Airbnb, GuestReady spotted a gap in the market and has been successful in several countries.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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