Do you want to gain a better understanding of how changes in consumer income and interest rates can affect businesses? In this interactive video, we'll explore the impact of these variables using Nordic Hot Tubs Limited as a case study. Through this example, we'll uncover how changes in consumer income and interest rates can significantly influence various aspects of a business, from production to finance and marketing.

By examining how shifts in consumer income and interest rates can affect businesses, we'll gain valuable insights into the importance of monitoring and adapting to economic conditions. For example, an increase in consumer income can result in a surge in sales, while a decrease in income can lead to a decline in demand. Similarly, changes in interest rates can affect a company's borrowing costs and savings returns.

By the end of the video, you'll have a clear understanding of how changes in consumer income and interest rates can impact businesses. You'll also learn valuable strategies that businesses can employ to mitigate risks and seize opportunities during economic fluctuations.