INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Want to gain insights into the power of marketing and how it can drive business growth? In this interactive video, we will delve into the purpose of marketing and how it can benefit a business. We'll introduce Daniel Jarvis, who is looking to start his own dog-walking business and show you how marketing can help him identify and reach his target customers.

We'll explore the different reasons for marketing, including identifying and understanding customer needs, informing customers about products or services, and ultimately, increasing sales. You'll discover how advertising fits into the overall marketing strategy and learn about other tools and techniques that marketers use to promote products or services.

By the end of the video, you'll have a solid understanding of what marketing is, why it's important for businesses, and how it can help them achieve their goals. Get ready to take a deep dive into the world of marketing and learn how it can be a powerful tool for success.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
APPLE INC

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  • The interactive case study looks at the history and success story of Twinings, a British tea company founded by Thomas Twining in the 18th century. The company started as a small coffee house in London, but due to Twining's knowledge of tea and competitive advantage, it soon became a successful tea business, expanding globally and supplying tea to monarchs. Today, Twinings is a well-known brand of tea sold worldwide and continues to innovate with various tea varieties, including herbal and fruit-based infusions.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

Interactive Videos

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