INTERACTIVE VIDEO
OVERVIEW
Have you ever heard of franchising? In this video, we explore the concept of franchising as a form of business ownership. We take a closer look at the key differences between a franchise, a franchisor, and a franchisee, and use the example of the MegaBeans coffee shop franchise to explain the concept.
Franchising involves a franchisor, the original owner of the business who sells the rights to operate under their brand to other entrepreneurs, known as franchisees. In return for the rights, the franchisee usually pays an initial setup fee to the franchisor, and the franchisor also charges a percentage of all profits made by the franchisee. As a franchisor, you maintain control of the products sold, advertising, employee dress codes, and other aspects of the business. On the other hand, as a franchisee, you are often responsible for employee recruitment, training, and stock management.
By the end of this video, you'll have a better understanding of what franchising is, how it works, and whether it could be a good option for you in the future. Get ready to explore the interesting world of franchising.
CASE STUDY ANALYSIS
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PAPA JOHN'S
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